Consumer Trends


  • Man looking frustrated at long receipt
    Image attribution tooltip
    Retrieved from Adobe Stock.
    Image attribution tooltip
    Sponsored by Facteus

    The economy is confusing. Your consumer understanding doesn’t have to be.

    Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts during economic turbulence.

    March 16, 2026
  • A customer shopping in an At Home store. Baskets of various colors and sizes line shelves.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip
    Deep Dive

    In the home sector, ‘the weak will get weaker’ this year

    Retailers in the category face a poor housing market, elevated interest rates, low consumer confidence and ever-changing tariff policies.

    By March 10, 2026
  • Trendline

    How artificial intelligence is shaping retail

    More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

    By Retail Dive staff
  • A woman smiles while holding her phone over a payment terminal held by a man in a cafe. The setting is bright and welcoming with a brick wall backdrop.
    Image attribution tooltip

    Shutterstock.com/PeopleImages

    Image attribution tooltip
    Sponsored by Affinity Solutions

    What last year’s receipts say about the year ahead

    Retail wasn’t out of style in 2025, shoppers simply chose more carefully. See the trends that filled bags, emptied shelves, and set the tone for retail’s 2026 runway.

    March 9, 2026
  • A person walks on a sidewalk near a wall that has letters spelling out "Court of International Trade Watson Courthouse."
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Tariff refunds: Court provides first step with liquidation order

    The Court of International Trade on Wednesday directed Customs and Border Protection to remove defunct tariffs when finalizing non-liquidated entries.

    By Phil Neuffer , Antone Gonsalves • March 5, 2026
  • People walking past and into a store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    ‘Target is not an everything store’: CEO

    The retailer unveiled its multiyear turnaround plan, which includes an additional $1 billion operational investment and revamps of some private labels.

    By March 4, 2026
  • Leslie Bibb for Brooks Brothers
    Image attribution tooltip
    Courtesy of Brooks Brothers
    Image attribution tooltip

    How Brooks Brothers is refreshing the oldest apparel brand in the US

    Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

    By Chris Kelly • March 4, 2026
  • This image depicts the podcast series cover image for Simon-Kucher's Retail Dive series, "Decoded: The New Consumer"
    Image attribution tooltip
    Alyssa Eckel-Martin/Retail Dive
    Image attribution tooltip
    Sponsored by Simon-Kucher

    [Podcast] Decoded: The New Consumer

    This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.

    By Retail Dive's studioID • March 4, 2026
  • The Pokemon Balloon at Macy's Thanksgiving Day Parade.
    Image attribution tooltip
    Courtesy of Pokemon
    Image attribution tooltip

    Premium toys drive US toy market rebound

    Shoppers have turned away from more affordable options in favor of toys at higher price points, according to Circana.

    By Tatiana Walk-Morris • Feb. 27, 2026
  • A quotation mark on a blue background.
    Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Podcast

    The Backroom: Walmart and Target are not the same

    The team discusses how different the companies are, despite ushering in new executive leadership at the same time.

    By Retail Dive Staff • Feb. 26, 2026
  • Storefront of lowe's
    Image attribution tooltip
    Courtesy of Lowe's
    Image attribution tooltip

    Lowe’s cuts jobs, issues cautious guidance amid sector pressures

    Despite better-than-expected revenue, CEO Marvin Ellison said “consumers are reluctant to make significant investments in their homes” right now.

    By Feb. 25, 2026
  • A customer browses an e-commerce site on their phone.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    US e-commerce sales to reach $1.8 trillion by 2030

    Though shoppers are projected to spend more online, over 70% of retail sales will still come from stores, according to a Forrester report. 

    By Tatiana Walk-Morris • Feb. 24, 2026
  • People walking down the street.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    The fractured, fragile US consumer

    There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

    By Feb. 24, 2026
  • A long aisle contains various vibrant cereal boxes in an industrial commercial space.
    Image attribution tooltip
    Alamy
    Image attribution tooltip

    Walmart grocery penetration reaches record-breaking 72%

    This significant uptick and the overall momentum of mass retailers and dollar stores are fueled by ongoing financial insecurity among U.S. shoppers, according to a new report. 

    By Peyton Bigora • Feb. 23, 2026
  • President Trump holding tariff chart during "Liberation Day" announcement on April 2, 2025 in DC
    Image attribution tooltip
    Chip Somodevilla via Getty Images
    Image attribution tooltip

    Supreme Court invalidates Trump tariffs based on emergency powers

    In a 6-3 decision, the court rejected President Trump's claim that a 1977 law gave him the authority to impose broad tariffs globally.

    By Antone Gonsalves • Feb. 20, 2026
  • Exterior of Walmart store with a sign that reads "grocery" and two cars parked in front.
    Image attribution tooltip
    Sam Silverstein/Retail Dive
    Image attribution tooltip

    Walmart furthers gains with higher-income shoppers

    The retailer released a conservative outlook as lower-income households remain stretched, with CEO John Furner saying some spend “paycheck to paycheck."

    By Feb. 19, 2026
  • ChatGPT, Gemini, Microsoft Copilot, Claude and Perplexity app icons are seen on a Google Pixel smartphone.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Why brands need to optimize their mobile apps and websites for AI

    Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

    By Michael Brady • Feb. 18, 2026
  • A woman with long blonde hair smiles while looking at her phone, seated outside. She wears a white shirt, and abstract yellow lines overlay the image.
    Image attribution tooltip

    Unsplash.com/VadimBerg

    Image attribution tooltip
    Sponsored by Nift

    Outcomes are table stakes. How brands deliver them is the advantage.

    How performance is expanding beyond transactions in commerce media

    By Saket Mehta, CRO at Nift • Feb. 17, 2026
  • A person pushes a gym apparatus with a set of weights on it.
    Image attribution tooltip
    Courtesy of Lululemon
    Image attribution tooltip
    Column

    The Weekly Closeout: Tree Hut’s Gen Alpha brand — and will Lululemon’s new training line hit?

    The body care company is launching “Splash” to appeal to a younger audience, while the activewear brand is pushing past its latest leggings snafu to debut a new fabric.

    By Retail Dive Staff • Feb. 13, 2026
  • A person wearing a knit cap and winter coat carrying a bunch of shopping bags and holiday gifts.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    What December retail sales say about consumers in 2026

    Shoppers are likely to keep spending, but even luxury consumers are wary.

    By Feb. 12, 2026
  • A person shops online
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Fewer consumers are shopping online on a daily basis

    The number of consumers who turn to e-commerce daily has declined 12 percentage points from last year, with in-store shoppers on the rise.

    By Tatiana Walk-Morris • Feb. 11, 2026
  • Four models for the Victoria's Secret T-shirt bra campaign.
    Image attribution tooltip
    Permission granted by Victoria’s Secret & Co.
    Image attribution tooltip

    The latest evolution at Victoria’s Secret is an expanded T-shirt bra line

    According to Victoria’s Secret Brand President Anne Stephenson, the retailer has updated craftsmanship and is leaning into products that are both comfortable and sexy.

    By Feb. 11, 2026
  • A Saks store in Chicago.
    Image attribution tooltip
    Kaarin Moore/Retail Dive
    Image attribution tooltip

    What to watch in retail in 2026

    From the trajectory of the department store segment to the rise of generative AI, here’s what Retail Dive is keeping an eye on this year.

    By Retail Dive Staff • Jan. 30, 2026
  • Merit products
    Image attribution tooltip
    Courtesy of Merit
    Image attribution tooltip
    Column

    The Weekly Closeout: Valentine’s Day spending to top $29B, Merit to raise prices

    Consumers are budgeting roughly $200 on gifts for the holiday, per NRF, while the beauty brand is increasing prices on select products.

    By Retail Dive Staff • Jan. 30, 2026
  • Large display of homemade sauces from Uncle Giuseppe's private label line
    Image attribution tooltip
    Peyton Bigora/Retail Dive
    Image attribution tooltip

    Private label sales set another record in 2025

    Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label Manufacturers Association reported.

    By Sam Silverstein • Jan. 26, 2026
  • ChatGPT, Gemini, Microsoft Copilot, Claude, and Perplexity app icons are seen on a Google Pixel smartphone.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Retail’s risky AI commerce bet

    As retailers race to meet consumers on external AI platforms, they risk losing data and direct interaction with shoppers. Experts say disruption has only just begun.

    By Jan. 26, 2026